27. 10 2016
Zurich University of the Arts, Toni-Areal
As immersive technologies like virtual and augmented reality are about to enter the mass consumer market, new design challenges become apparent. Many of the concepts that designers applied successfully in different media simply don’t work in these new environments.
The department of design at the zurich university of the arts includes several disciplines which have been exploring these environments for a long time. Expertise and research in creative technologies and our broad perspective on design enable us to bring valuable contributions to the table.
The conference focused specifically on design aspects of AR/VR but with a broad understanding of the term: full body immersion, storytelling, content creation, user experience, knowledge transfer as well as artistic experiences were all subjects of talks.